The Convention

Geomarketing: only guided distribution?
A day of interactive encounter... and relax

Why organize this event?
This was the question everyone asked when we thought, planned and proposed the convention. Our answer came from the evolutionary journey undertaken by CA.ST. GROUP in order to distinguish moments of growth that could interest Customers not operating in the GDO. And who better than our target can be interested in catching up with their Customers through a new way to characterize the user river basins? To speak of Geomarketing is indefinite and impermanent, because the same marketing already escapes to codified rules.
To such purpose, CA.ST. GROUP has created GEOASSISTENTE®, an aimed solution that joins the necessity to optimise costs/benefits to trying to give one answer to the struggled doubt: to trust or to entrust? Our vision is that of stopping a moment to better observe ourselves, vision which is shared by the participants to this event that has been defined from all "a day of interactive encounter and relax". The convention, dedicated to Managers of the Marketing, Commercial, Publicity and Purchases fields, operators of the GDO and the enterprises was held in an elegant and refined biological farm on Tuscany hills in the vicinities of Florence.