Geomarketing

Potential market definition

The first step towards a successful advertising campaign is to identify the potential user basins. CA.ST. GROUP has created a scientific method, tested and perfected in years of experience, which is capable of collecting and working out data, allowing the evaluation of the customer's impact before opening a new sales point, the exact definition of the interested territory and the identification of ideal users for the distribution of advertising material based on specified times and distances, avoiding superimpositions with neighbouring user basins. This is obtained considering the number of residents, of homes, the particular conformation of the territory and eventual changes caused by the entrance of competitors in the same area. Through the GEOASSISTENTE® system we can focus our attention on specific users according to the target we want to reach.

Geomarketing

To optimize the effect of a marketing campaign you must define with extreme accuracy the user basin towards which you are orienting your strategy.
CA.ST. GROUP has created GEOASSISTENTE®, an aimed solution that operates side by side with an advising service in order to optimize the communication campaigns of one's client through the view and estimate of data connected with the territory on interactive maps. Thanks to this innovative instrument we can see how the production, distribution, commercialization, competition and potential clients are all part of one same system, and consequently tie one's offer to the actual demand. The normalization service enables us to take the clients data and transform it in records, thus connect the information coming from the distribution to exterior ones, for instance, telephone users, Istat source or other data banks. The Geomarketing activity brought by CA.ST. GROUP aspires to optimize the user basins by target of interest, guarantee a precise strategy, a reduction of budget costs and a success of the publicity campaign.