Relational Marketing.

Development of aimed strategies based on the data collected with Fidelity Cards

The collection of information for the contact and the acquaintance of your own customers has become a strategic objective for all the companies of the GDO and services. And one of the most effective systems is the electronic collection through Fidelity Cards, which is able of supplying absolutely reliable indications on the life style and the behaviours of consumption of your customers. An enormous patrimony that concurs to develop aimed strategies for the distribution of personalized price reductions and sample products; to reinforce promotional operations of loyalty program, to open new sale points thanks to the acquired acquaintance of the target and to fidelize the brand awareness. CA.ST. GROUP develops strategies through the analysis of the data collected with the objective of having faithful customers to the company and not simple irregular users of the card.