Relational Marketing.

Customers database analysis

CA.ST. GROUP analyzes and elaborates the data collected on the customers in order to distinguish the “correct” target for the every specific campaign.
This service allows to organize coherently the necessary material in order to develop aimed marketing activities and publicity like a Fidelity Card or any other action of direct marketing.
The market segment will be characterized through an analysis of data based on social demographic method (age, sex, yield, occupation, title it of study) on a psycho criterion (social class, personal style of life, tastes). The segmentation will facilitate the communication with the customers, increasing the effectiveness of the consequent marketing plans and allowing the company to address its campaign only towards Target customers. In this way it is really possible to activate a privileged communication channel in order to develop with time a direct and personalized relationship with the customer.