Relational Marketing.

Customer fidelisation

Innovative instruments for the customer fidelization today the use of new instruments and the application of new organizational, managerial, communicative techniques in order to create and to consolidate the fidelization with the customer has become a must. In the net of the GDO, the economies of scale and the expansion have been accomplished losing the deep knowledge of the customer. To establish a personal relationship and to catch up at high levels of involvement is the key towards success; to accelerate the inner processes and to concentrate on the customer satisfaction and not on the product is our thread conductor.

For the fidelization of customers CA.ST. GROUP works on different sides:

• Restructure and reinterpretation of the information of the database of the customer
• Classification and elaboration of the leviable data
• Definition of a target of reference
• Material and immaterial location of the needs and requirements of the customers
• Analysis of the values and the principles in common with the customer
• Examination of the competitors
• Post-sale customer care
• Risk Management
• Support for the involvement of the inner resources.