Relational Marketing.
Mistery Shopping
In order to estimate the efficiency and the effectiveness of a service the best way is to put yourself on the consumers side, living in first person the experience of the purchasing and therefore understand benefits and defects of the service with objectivity and truthfulness. The innovative spirit of CA.ST. GROUP gave life to a service which can to monitor the sale points of the distributive chains on the territory and take part on the formation, development and motivation of the staff.
The CA.ST. GROUP mistery shoppers periodically and in absolutely anonymous way visit the sale points of the client or of his competitor and simulate the request of information or the purchase of products and services. All the information is therefore elaborated through cards of appraisal predefined jointly with the customer, in order to reach our goals: solve the emerged problems, to preserve the sale volumes and to increase the satisfaction and the fidelization of the customers.
The analyses concur with the company to characterize:
- How the product is placed in the sale points
- How much space is assigned to it
- How does the vendor introduce it
- Which is the quality of the service
- How is it considered compared to the competition
- How is the advertising material being used (catalogues, posters, display windows, etc...).