Support to the Marketing.

Market Researches

It is a field in which CA.ST. GROUP has invested many resources and energies. An essential service to monitor your clients, analyze their behavior, locate eventual problems tied to the sale point, verify the brand awareness or that of a product and carry out studies of achievability for new business activities. CA.ST. GROUP carries out this service nationwide using qualitative and quantitative marketing researches, supplying questionnaires with open questions that allow to obtain answers on the brands performance, its positioning on the market compared to the competitors and the customer satisfaction. We do all this with reliability and promptness, thanks to a flexible and personalized service molded on the clients needs.

Focus Group formation and management

CA.ST. GROUP puts its experience to the service of its clients helping to realize Focus Groups, an essential support in the different stages of a project or a research. The Focus Group is a survey technique based on a group discussion. The debate, lead by professional moderators, has as its scope that of bringing forth the comparison and therefore specify the consumer's behaviour towards the product or brand; understand the motivations that cause them; highlight the difficulties that may unlikely emerge in a questionnaire and therefore identify the best opportunities for a top marketing strategy.

Product Test

CA.ST. GROUP carries out product-testing in Italy and abroad through qualitative research involving end-users, sales networks and dealers. During the product-test phase products under development are tested, before being produced and marketed and evaluated in relation to various criteria of the target market:

1. Approval and disapproval of image and style
2. Acceptance of materials, forms and colours
3. Recognisability of the brand
4. Price - conformity
5. Perceived quality detection
6. Indication of strategies for production
and marketing
7. Requests for changes if necessary

After the analyses of the product-tests and the start of production of the collections, CA.ST. GROUP organizes professional courses and events preparing the sales staff/employees for the commercialisation of the new products.