Support to the Marketing.

Market Researches

It is a field in which CA.ST. GROUP has invested many resources and energies. An essential service to monitor your clients, analyze their behavior, locate eventual problems tied to the sale point, verify the brand awareness or that of a product and carry out studies of achievability for new business activities. CA.ST. GROUP carries out this service nationwide using qualitative and quantitative marketing researches, supplying questionnaires with open questions that allow to obtain answers on the brands performance, its positioning on the market compared to the competitors and the customer satisfaction. We do all this with reliability and promptness, thanks to a flexible and personalized service molded on the clients needs.

Focus Group formation and management

CA.ST. GROUP puts its experience to the service of its clients helping to realize Focus Groups, an essential support in the different stages of a project or a research. The Focus Group is a survey technique based on a group discussion. The debate, lead by professional moderators, has as its scope that of bringing forth the comparison and therefore specify the consumer's behaviour towards the product or brand; understand the motivations that cause them; highlight the difficulties that may unlikely emerge in a questionnaire and therefore identify the best opportunities for a top marketing strategy.

Ethic, inspective and communicative certifications

CA.ST. GROUP, thanks to its international relations, represents in Italy the European Quality Organisation capable of providing the necessary screenings to obtain Ethical, Inspective Control and Non Elusive Advertising certifications. CA.ST. GROUP offers CertiEthical services for evaluation and certification (based on the safeguard of human rights, the mutual respect and the struggle against child labour); Certiceck (based on the conformity of the productive processes to the necessary laws); ISQ.010 Certiveritas (based on the truthfulness and matching of the advertising messages to the effective capacity of the publicized product).