Feasibility studies
WHAT IS A FEASIBILITY STUDY?
Our commercial feasibility studies are aimed at companies and private individuals, at a local, national and international level, who need:
- Professional support for business decisions on the expansion and renovation of commercial establishments
- To find a “good” location for a new store or a new opening
- To define commercial network development plans to strongly reduce business risk
HOW DO WE PROVIDE THE SERVICE?
According to the needs of the clients, we analyze the geographical areas of interest by:
- Identifying the needs via telephone interviews, face to face interviews (on the street, parks, pubs etc.), online interviews (on social channels, online panels), analyzing the habits of local visitors, knowledge and presence of competitors, interests and expectations for new commercial businesses
- Analyzing the socio-economic characteristics of families
- Mapping competitors in the area
- Carrying out mystery shopping activities at competitors
- Recording information provided by "traffic generators" of attendance in places such as entertainment venues, schools, shopping centers, etc.
- Geomarketing with processing of real user base