Market researches - Cast group - strategie di comunicazione mirate
Close
Market researches

Since 1993 we have been conducting ad hoc market research and opinion surveys, based on the needs of our customers. We offer a complete and streamlined service at an international and national level on behalf of small and large companies (retail, manufacturing, food and beverage, auto industry, hotels, services, luxury, public utilities).

Cast group studi di fattibilità

Our market research is an essential service to monitor customer satisfaction, analysing their consumption behaviour, and identifying any problems related to the sales point, the entire network, products and services offered.

We perform research in the area of brand awareness to verify how recognizable a brand is and the conditions of an evolving market. Through our analysis we provide concrete answers on brand performance, its positioning on the market compared to competitors and customer expectations.

WHAT IS A MARKET SURVEY?

Our market surveys are an indispensable activity to:

HOW DO WE CARRY OUT MARKET RESEARCH?

The type of market research to be carried out is chosen based on the objectives of the individual client and can be carried out on the street and/or at individual businesses, or even by means of an online survey or online market research aimed at monitoring behavior and analyzing the needs of an audience that is “not a customer” of the business.

The market research is chosen according to the objective of the individual purchaser and could be the following types:

Using our professional tools, we create a tailor-made and personalized questionnaire. We do not use standard questionnaires: your market research will also be tailored to your needs.

HOW DO WE USE THE COLLECTED DATA?

All data collected during the interviews are presented with absolute transparency on representative tables and graphs, as technical attachments.
The collected information is processed and interpreted by carefully analyzing all the answers and also by using cross-reading methods between the answers to individual questions.
In the case of surveys carried out for several companies on the same property, we analyze the results both for the individual location and in relation to the entire network.
The end result is a clear and transparent document that can be used by the company as a useful tool for future strategies.