GEOMARKETING
GEOMARKETING
The first step towards a successful advertising campaign is to identify the potential user basins.
CA.ST. GROUP has created an original method, tested and perfected over years of experience, which allows it to:
- Evaluate the impact of customers before opening a store
- Define the exact area concerned
- Determine the ideal basin for the distribution of advertising material based on travel times and avoiding overlaps with neighbouring user basins
The study of potential catchment areas is the first step towards a successful advertising or promotion campaign, in order to gather clear information on the target audience, optimize the product range, develop targeted marketing activities and build customer loyalty.
It is necessary to accurately determine the target groups on which to focus your strategy.
Cast Group aims to optimize the analysis of the catchment areas by target of interest, favoring an effective use of the budget, ensuring a targeted strategy for customer care and defining the best advertising activities to reach the predefined target.
The first step towards a successful advertising campaign is to identify the potential user basins.
CA.ST. GROUP has created an original method, tested and perfected over years of experience, which is able to collect and process data, allowing the evaluation of the customer’s impact before opening a new sales point, the exact definition of the territory of interest and identification of ideal users for the distribution of advertising material based on specified times and distances, avoiding overlaps with neighbouring user basins.
This is achieved by considering the number of residents, homes, the particular layout of the territory and any changes caused by the presence of competitors in the same area.
To optimize the effect of a marketing campaign, it is necessary to define with extreme accuracy the catchment areas on which to focus your strategy.
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The Geomarketing service of CA.ST. GROUP aims to optimize catchment areas for the target groups of interest, promoting an effective use of budgets, providing a targeted strategy for customer care and defining the best advertising activities to reach the predefined target.